Philippines did it again. After being mentioned in the previous shortlist in 2007, Philippine advertisers once again made it to the list, and even got bronze Clio Award. There are also other who made it to the shortlist of Clio. The winning advertisement is for a radio commercial entitled "Are We There Yet?" for the Philippine Shell Better Mileage Gasoline. This commercial is from JWT Manila. Other Philippine advertisement who made it to the shortlist are "Clogged Nose", a poster advertisement by Drixine and "Sarah", for the Unicef radio commercial.
Also, Publicis Manila, an advertising agency, released the much awaited alien commercial for Nestle Philippines' Nescafe 3 in 1. Watch it.
At the start of the commercial, you see the male model getting off the Jeepney, the most famous means of transportation in the Philippines. The building in the opening is one of the University of the Philippines' college department or maybe it is the Alumni building bu the actual animation footage is done in UNITEL Prod. house in Makati. The song is from a The Jerks, a Pinoy band who rose to fame in the 70's, 80's and 90's. They sing acoustic reggae and classic songs.
The commercial is a collaboration work with international agencies and animators. Some came from Thailand and most of the team who worked for the animation is from the United Kingdom.
No trackbacks.
Comments